[Grok-dev] Re: What is Grok anyways... time for a name change? :)
faassen at startifact.com
Wed May 9 17:59:41 EDT 2007
[I missed Oliver's reply on the mailing list - accidental private reply?]
I'm glad Grok makes people think about such issues. We'll disagree on
some details, but I agree that presenting Grok well to its audience is
Sebastian Ware wrote:
> I just want to recall the saying "it's all in the name".
> I think 99% of all the developer that will encounter Grok will do so
> first by the name. Only a small fraction of them will visit the website
> and whatever riches that might be found there.
There is a tricky balance we need to make. On the one hand, Grok wants
to be proudly associated with Grok. This is why in some contexts I use
"Zope Grok"; perhaps we should be doing this more often. On the other
hand, Zope has a long history and has gained a negative reputation for
messiness and complexity among a large group of Python developers. We
want to invite them to Zope by saying "this is not the troublesome Zope
you've heard about" and deemphasize the Zope aspect a little.
In writing the about text we've tried to strike this balance. I think we
did a decent job but I'm sure we can do some more tweaking.
Because we have this tricky balance for some the balance will strike too
much in the wrong direction. I think it would be a good idea to give
both the Zope aspect and the motto a bit more prominence on the website.
What about a header that says:
"Zope Grok" (different fonts perhaps for Zope and for Grok), including
the circle-Z logo somewhere perhaps (I need to check whether that's okay
trademark-wise first, though). Below it: "Now even cavemen can use Zope 3".
> Thus, I think it is paramount to have the relationship to Zope 3 stated
> right there in the name. Because this is what really sets Grok apart
> from other python frameworks.
> Zope 3" and in both cases, the curious will want to know how...
> Alternatively, you could use lots of marketing dollars/hours on trying
> to educate developers around the world. ;)
I don't think it's that bad. If people just see the name and never even
read a few paragraphs of text about Grok, then I think there's not a big
loss there. The website as is does make it quite clear that Grok is
based on Zope in multiple ways, including the domain name itself.
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