[ZF] Re: [ZWeb] Zope 3 Website

Peter Simmons pete-lists at bcmpweb.com
Thu Feb 16 17:23:56 EST 2006

Re-reading my email I kinda put the emphasis in the wrong area. If we 
need more design then I would like to get it right of couse the existing 
isn't too bad so maybe we don't need it so much just a little bit for 
differiantion purposes.

The main thing is the content. I would be keen to do some 
demos/simulations as well as getting together the existing howtos and 
making sure they are up to date.

The 4 items sum it up and the content behind those is the main thing.


Peter Simmons wrote:

> Hi Andrew,
> Cheers. That does sound like a good idea I have been wondering about 
> creating more content for our site and might do that also :-) Thanks 
> to Christian T also for the idea in the first place.
> Do you help keep zope.org up to date? (forgive my ignorance in this area)
> I am really keen to spend the money on some nice design (for logo, 
> colors, brand guidelines) and marketing efforts for Zope 3. I truly do 
> believe that with a little effort we can make the entry point much 
> better. I know from experience that have the plone.org site (the front 
> page and demos are the main contribution really) it helps people 
> understand what they are getting into when they start using plone. I 
> think we could do the same for Zope 3.
> The items
> 1) What is Zope 3?
> 2) Why use Zope 3?
> 3) How does Zope 3 compare to competing frameworks?
> 4) How do I get started?
> Cover it I think. I am pretty keen to keep the aim/goal fairly simple 
> to begin with to ensure we get something up and running. Then I 
> believe we need to keep reinvesting to keep current with what is going 
> on just on these basic items. We should really only expand if these 
> are completely up to date and we have spare resource.
> Cheers,
> Pete
> Andrew Sawyers wrote:
>> That's excellent Peter!  I don't want any money, but would be cool to
>> find the best use for it....
>> Talking to Christian T from the German Zope Users Group the other day,
>> he pointed out something interesting they were doing with available
>> funds:  hiring 2 'writers' who would watch the Zope and python lists and
>> bi-weekly (2 - ea. offsetting one another) write an in-depth article for
>> their site. 
>> I think that would be interesting possibility to do with offered funds
>> and maybe could be further used by the foundation when that gets
>> established. 
>> Anyhow, really just wanted to say 'thanks'.
>> Andrew Sawyers
>> On Fri, 2006-02-17 at 09:58 +1300, Peter Simmons wrote:
>>> Hi All,
>>> I just subscribed to both these lists (forgive the cross post) so 
>>> you may have gotten further down the road on this one than I have 
>>> seen. I have been following a conversation on Zope3-users list about 
>>> setting up a website and doing a little marketing push for Zope 3.
>>> I really liked the ideas in the email from Joel Moxley 
>>> (jfmoxley at gmail.com) as pasted at the end in particular as I think 
>>> they sum up where the discussion got to. Anyway I wanted to offer 
>>> some funding to help get a site like that going I could offer $1000 
>>> NZD (about $700 USD at present) from my company to kick this thing off.
>>> I am not sure where to go next though, Gary Poster suggested I get 
>>> over to the zope-web list and that the foundation would also be able 
>>> to help with this when it gets up and running.
>>> I noticed recently that the Plone foundation had started using a 
>>> site http://fundable.org to help people organise funding for 
>>> projects similar to this. Have a look at the site it seems like a 
>>> good place to do this kinda thing.
>>> Anyone got a place to point me or ideas about how to get the funding 
>>> into place and get this thing going?
>>> Cheers,
>>> Pete
>>> As I see it, Zope 3's central marketing issue is the lack of a
>>> coherent online identity.  There needs to be a single place that
>>> answers the following questions:
>>> 1) What is Zope 3?
>>> 2) Why use Zope 3?
>>> 3) How does Zope 3 compare to competing frameworks?
>>> 4) How do I get started?
>>> Largely, this is assembly of the Zope 3 FrontPage, philikon's first
>>> two chapters, and the "appetizer" quick start guides on 
>>> worldcookery. However, I would also  love to see a section on the 
>>> lead developers
>>> answering Q1-Q3.  And this would be in conjunction with conveying...
>>> Zope3's shtick:  Zope3 is not flashy.  Zope3 does not put pastel
>>> colors on its website. Zope3 is the no-nonsense, industrial strength
>>> platform.  It's where you come when you want to do it right.  It was
>>> coded with the most rigorous standards by a bunch of hard-nosed sons
>>> of bitches who don't have time for froofy marketing  :) .  And so 
>>> forth.
>>> This would come across in lead dev's answering Q1-Q3.
>>> And finally, the site should demonstrate the "industrial strength"
>>> quality with examples.  Little snippets from developers of SchoolTool,
>>> corporate users, and so forth should demonstrate "hey, we're for real,
>>> and we don't mess around -- you give me an animated screenshots, I
>>> raise you a XYZ transaction per day uber site".  In a sense, we'd want
>>> to portray ourselves as the Chuck Norris[1] of web platforms  :)
>>> Bottom line, a coherent online identity would go a long way.  Instead
>>> of doing some snazzy marketings, let's communicate the character that
>>> Zope3 does have.  It sounds like zope3.org under ZF might be the ideal
>>> way to do this,
>>> As for codenames, this is just one way we could help create a coherent
>>> online identity.  I certainly think release names would be fun (and
>>> not distracting to the central "Zope 3" brand we'd want).  Overall, I
>>> think the time has come for communication of Zope 3 identity to move
>>> hand in hand with development.
>>> Joel
>>> _______________________________________________
>>> Zope-web maillist  -  Zope-web at zope.org
>>> http://mail.zope.org/mailman/listinfo/zope-web
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