[Zope3-dev] Zope 3 branding

[Ausum Studio]

Zope2.X and Zope3.X will coexist for a very long while, that's a fact. And
my guess is that even a longer time will have to pass until the first
Fortune500 company decides to use Zope3.0+ for any of their production
sites.

So, IMO, and in terms of public image, I agree to Luciano's suggestion on
at least to give the renaming Zope3 issue a thought. If Zope3 is that
different, if compatibility is not neccesarily a design concern for its
developers (which is perfectly fine for a rewrite based on past
experiences), why not to give that differences a name different to
Zope[Number]? Why to let Zope2.X users who just won't use Zope3 for
production within the next two or three years to suffer the sensation of
using *outdated* stuff? How will they make understand their customers the
paradox that they won't use the better Zope because the better Zope is
buggy and/or doesn't have as much third-party code as products the old one
already have? :)

As all developers in this list (and observers like me), I'm looking forward
to see Zope3 up and running beating  the open source and commercial
competition, but again, with public image effects in mind, I suggest that
Zope3 renames to ZopeSF (derivated from Luciano's post), or ZopeFX  :)


Ausum


p.s. BTW,  I'm afraid that the quoted open letter did more on splitting the
community than convincing it about using Plone for nzo, as there is no
other sub-community that will advocate for one of its products as
insistently as they do. Friendly suggestion is that Jim or ZC post another
open letter on this whole subject, facing overall Zope's future. (Robert's
update to his own letter is not enough.)


----- Original Message -----
From: "Luciano Ramalho" <luciano@hiper.com.br>
To: "seb bacon" <seb@jamkit.com>
Cc: "Paul Everitt" <paul@eurozope.org>; <jim@zope.com>;
<zope3-dev@zope.org>
Sent: Wednesday, January 29, 2003 11:22 AM
Subject: [Zope3-dev] Zope 3 branding


>
> On quarta-feira, jan 29, 2003, at 10:18 America/Sao_Paulo, seb bacon
> wrote:
>
> >  - 'Branding' of Zope 3 for the community
>
> This is really critical. I would suggest renaming Zope 3x to Zope 3000,
> to make it clear that it is SciFi.
> What we currently call Zope 3 should be called Zope N until N can be
> determined.
>
> Version numbers for current Zope 2 should be incremented, including
> major numbers, to reflect significant new funcionality and to avoid
> transmitting an image of stagnation. (Perhaps Zope 2.7 should be
> released as 3.0 as a clear sign of the new scheme).
>
> When Zope 3000 is mature and the Pope can foresee a release date for a
> backwards compatible version, Zope N should then be renamed to Zope 4,
> 5, 6 or whatever number will make it fit after the then current version
> of the Zope 2 codebase.
>
> The Zope 3 transition needs to be better managed from a marketing and
> PR perspective, otherwise customers will run away.
>
> I think this has gotten really out of control after the recent Open
> Letter, in which the first sentence in BOLD TYPE reads "the net effect
> is that people hesitate to commit to Zope 2-based systems."  If some of
> our potential customers were not hesitating, now many will be.
>
> This is followed by an assertion that, taken out of context, is
> disastrous:
>   "Zope3 will eventually arrive. That's not the discussion here. But
> when it comes, it will be late. "
>
> All this in a text linked from the top of the main Zope site! Our
> competitors must be really celebrating! (BTW, I agree with most of the
> arguments in the Open Letter, and support using Plone on NZO, but I
> still think the letter is a PR disaster for us).
>
> I think some serious action it the PR field is necessary. Changing the
> version numbering scheme would give us a good opportunity to clarify
> the situation to our current and future customers.
>
> Best regards,
>
> Luciano Ramalho
> who bet his company in Zope in 1999
>
> PS. I agree that Zope3-dev is not the right forum for this kind of
> discussion, but I see no other adequate forum at this time.
>
>
>
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